Brand Vision: What Is the World That Could Be?
Good stories have a common theme: they start in a world that is and show us a world that could be.
The narrative takes the hero from status quo to the envisioned destination.
Brand narratives can be constructed in a similar way.
Positioning and Differentiation: How to Stand Out as a Brand?
Positioning is about differentiation. "Always remember: A brand is the most valuable piece of real estate in the world; a corner of someone's mind." - Sir John Hagarty
Touchpoints and Brand Strategy: How Do We Build Associations?
Touchpoints are all customer interactions with a brand. Use brand strategy to consistently deliver great customer interactions.
A Pragmatic Look at Branding: What Is a Brand?
Brands don't exist in a vacuum. This 500-word article defines branding through the lens of senders and receivers.
It Ain't Easy. First Roadblocks. - Issue #2
Hope y'all are happy and healthy.
When the world keeps giving us lemons, 🍋 have the juicer ready.
Question
Like Father, Like Son: DJing as a Performing Art Form
A father wants his son to follow in his footsteps. Son rebells and goes the other way. | This is a story about classical music and DJing.
The Creator Journey Begins 🛠️ - Issue #1
Hi everyone 👋
This issue marks a new chapter.
1. I am working to become a full-time creator
2. I switched
Pocket Guide: How to Use Twitter to Build in Public
Twitter is more like LinkedIn and less like Instagram. When Building in Public, Twitter is the most useful tool for the Creator Economy.
Pocket Guide: Business Writing for Startup Founders
Clear writing is important. | Save time. Show direction. Trigger action.
You Are Not Alone.
If you suffer from depression or anxiety please remember: There are people who love you and would want to be there with you. You are not alone.
